I Was Lord Kitchener's Valet was a clothing boutique which achieved fame in 1960s "Swinging London" by promoting antique military uniforms as fashion items. I Was Lord Kitchener's Valet was opened by Ian Fisk and John Paul at 293 Portobello Road, Notting Hill, London, in 1966. Among the shop's customers were Eric Clapton, Mick Jagger John Lennon and Jimi Hendrix. Peter Blake, the artist who designed The Beatles' Sgt. Pepper's Lonely Hearts Club Band album cover, said that he and Paul McCartney got the idea for the record sleeve while they were walking together past the shop. In the summer of 1967, Fisk and Paul dissolved their partnership. Fisk took sole ownership of the premises, which became the Injun Dog head-shop (subtitled Once I Was Lord Kitchener's Valet). Paul and Director Robert Orbach opened a new branch of Kitchener's in Foubert's Place, off Carnaby street, selling militaria and Swinging London novelty items.


Jimi Hendrix wearing a jacket bought at the store.

In 1966 Robert Orbach added two more Kitchener's outlets, in Carnaby Street and Wardour Street, and soon expanded to sites in Piccadilly Circus and the Kings Road (where the shop was named I Was Lord Kitchener's Thing). The Kitchener's outlet in Carnaby Street closed its doors in 1977, but is still remembered as an important Swinging Sixties boutique. The store on Portobello road is currently a concept shop called 'Into The Dark'.