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The transfer of this clip made possible by your generous donations!

Here's another commercial for Dominick's Finer Foods, with Elaine Mulqueen appearing in glorious color after years of being seen in black-and-white on Mulqueen's Kiddie A-Go-Go. Here, she spotlights the offerings in the produce section of each Dominick's supermarket, as well as the seafood served up in the "Neptune's Cove" section, with pertinent photo slides shown. A jingle advertising Dominick's as "Chicagoland's most complete food stores" is heard at the end.

This spot was preceded by a brief shot of a slate typeset on a primitive CG system, indicating that the agency was Mulqueen Production, the director was D. Howard, and the production company Ja-Tel Productions. The slate is accompanied by a tone around 1400 Hz.

These came from an old Quad spot reel tape I found recently in the basement of Jack Mulqueen's house. He had forgotten it was there and allowed me get it transferred. First it had to be professionally cleaned and restored though. Photos of the tape can be seen here: As you can see in the pictures, this tape was marked "WGN Continuity File Number: VTR-424" and also seems to indicate that the spots were originally intended for airing during the Columbus Day Parade broadcast. Were they ever used on air? Based on what was written in pencil on the bottom of the box - "No Color Bars - Not acceptable for Spot schedule", perhaps not.

Again, according to the tape, this and the other Dominick's spots featuring Ms. Mulqueen were recorded on October 4th 1973.

This (possibly) aired on local Chicago TV around October of 1973.

About The Museum of Classic Chicago Television:

The Museum of Classic Chicago Television's primary mission is the preservation and display of off-air, early home videotape recordings (70s and early 80s, primarily) recorded off of any and all Chicago TV channels; footage which would likely be lost if not sought out and preserved digitally. Even though (mostly) short clips are displayed here, we preserve the entire broadcasts in our archives - the complete programs with breaks (or however much is present on the tape), for historical purposes. For information on how to help in our mission, to donate or lend tapes to be converted to DVD, and to view more of the 4,000 (and counting) video clips available for viewing in our online archive, please visit us at:

Appears on these pages

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    Dominick's was a grocery store chain and subsidiary of Safeway Inc.. Dominick's distribution...

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current01:30, March 2, 2014Thumbnail for version as of 01:30, March 2, 2014480 × 269 (18 KB)Gypsygirl (Talk | contribs)created video


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